Marketing is essential for the growth and success of any business, and fleet advertising is one of the most effective ways to reach a large audience. Van wraps are a popular form of fleet advertising that can turn your leased vehicle into a moving billboard. However, if you are leasing a vehicle, you may be wondering if it's worth using van wraps on it. In this blog post, we'll explore the pros and cons of using van wraps on a leased vehicle and help you decide if it's the right choice for your business.
II. What Are Van Wraps?
Van wraps are vinyl graphics that are applied directly to the surface of a vehicle. They can cover the entire vehicle or just a portion of it, depending on your design preferences. Van wraps are designed to be eye-catching and attention-grabbing, making them an effective advertising tool.
III. Leasing a Vehicle:
What You Need to Know Before we dive into the pros and cons of using van wraps on a leased vehicle, let's first take a look at what leasing a vehicle entails.
A. Benefits of Leasing a Vehicle
Leasing a vehicle can be an attractive option for businesses that need a fleet of vehicles but don't want to invest a lot of money upfront. The benefits of leasing a vehicle include:
- Lower upfront costs: Leasing a vehicle typically requires a lower down payment and lower monthly payments than purchasing a vehicle outright.
- No resale concerns: When you lease a vehicle, you don't have to worry about selling it when you're done with it.
- Always driving a new vehicle: With a lease, you can trade in your vehicle for a newer model every few years.
- Tax benefits: Depending on your business structure, you may be able to deduct lease payments as a business expense.
B. Limitations of Leasing a Vehicle
While leasing a vehicle can be beneficial for some businesses, there are also some limitations to keep in mind. These include:
- Mileage restrictions: Lease agreements typically come with mileage restrictions, and exceeding those limits can result in extra fees.
- Wear and tear charges: When you return a leased vehicle, you may be charged for excessive wear and tear.
- No ownership: When you lease a vehicle, you don't own it, which means you can't modify it without the lessor's permission.
IV. Advantages of Using Van Wraps on a Leased Vehicle
Now that we have a better understanding of what van wraps are and what leasing a vehicle entails, let's take a look at the advantages of using van wraps on a leased vehicle.
A. Cost-Effective Marketing
Van wraps are an affordable advertising method compared to traditional advertising methods such as billboards, print ads, and TV commercials. They provide a constant stream of advertising to potential customers while the vehicle is on the road or parked.
B. Brand Visibility and Recognition
Van wraps increase brand visibility and recognition. They make a vehicle stand out from the crowd, and the vibrant colors and unique designs grab people's attention. The more the vehicle is seen, the more recognizable the brand becomes.
C. Flexibility and Versatility
Van wraps are versatile and can be designed to suit any business's needs. They can include a company logo, contact information, and promotional messages. Van wraps can also be changed easily to reflect seasonal promotions, new products or services, or brand updates.
D. Easy Removal and Replacement
When the lease period ends, van wraps can be removed quickly and easily, leaving no damage or residue on the vehicle. This means that the vehicle can be returned to its original state, making it easier to resell or lease to a new user.
V. Things to Consider Before Using Van Wraps on a Leased Vehicle
While van wraps have many benefits, there are some things to consider before using them on a leased vehicle.
A. Lease Agreement Restrictions
Before installing a van wrap on a leased vehicle, it is essential to check the lease agreement for any restrictions. Some leasing companies may not allow vehicle modifications, including van wraps. It is crucial to get written permission from the leasing company before proceeding with the installation.
B. Resale Value of the Vehicle
Using a van wrap may impact the resale value of the vehicle. Some potential buyers may not be interested in purchasing a vehicle with a van wrap, which could limit the number of potential buyers. It is essential to consider the long-term impact on the vehicle's resale value before deciding to install a van wrap.
C. Maintenance and Repairs
Van wraps require proper maintenance to ensure their longevity. The vinyl material needs to be cleaned regularly to prevent dirt and debris from damaging the wrap. If the wrap is damaged, it needs to be repaired promptly to prevent the damage from spreading.
VI. How to Install Van Wraps on a Leased Vehicle
Installing a van wrap on a leased vehicle requires careful planning and execution. Here are the steps involved in the installation process:
A. Choose the Right Material
Choosing the right material is critical for a successful installation. The material needs to be durable, weather-resistant, and easy to install and remove. Vinyl is the most popular material for van wraps because it is flexible and conforms to the shape of the vehicle.
B. Design the Wrap
The design of the van wrap is essential for the success of the marketing campaign. The design should be simple, clear, and eye-catching, with a clear message and a strong call to action. It is essential to work with a professional designer to ensure that the design meets the company's branding guidelines and marketing goals.
C. Find a Professional Installer
The installation process is crucial for the longevity and effectiveness of the van wrap. It is important to work with a professional installer with experience in installing van wraps. The installer should have the necessary tools, equipment, and skills to install the wrap correctly and ensure its longevity.
Using van wraps on a leased vehicle can be a cost-effective and efficient way to market your business. It offers many advantages such as increased brand visibility and recognition, flexibility, and easy removal and replacement. However, before deciding to use van wraps on a leased vehicle, it's essential to consider the lease agreement restrictions, resale value of the vehicle, and maintenance and repairs. By following these considerations and finding a professional installer, you can successfully install van wraps on a leased vehicle and enjoy the benefits of this marketing strategy.