Fleet vehicle wraps are an essential marketing tool for businesses of all types and sizes. Not only do they help promote your brand and message, but they also help protect your vehicles from wear and tear. As we head into 2023, there are several popular fleet vehicle wrap styles that are sure to make an impact. In this blog post, we'll explore the most popular fleet vehicle wrap styles for 2023 and provide tips for choosing the right style for your business.
II. Why Fleet Vehicle Wraps are Essential for Businesses
Fleet vehicle wraps are a powerful marketing tool that can help businesses to promote their brand and message, reach a wider audience, and increase sales and revenue. Fleet vehicle wraps can be used on a variety of vehicles, including cars, trucks, vans, and buses, and can be customized to meet the specific needs and goals of your business.
Fleet vehicle wraps are also a cost-effective marketing strategy that can provide a high return on investment. According to the Outdoor Advertising Association of America, vehicle wraps can generate up to 70,000 impressions per day, making them one of the most effective and affordable advertising options available.
III. The Most Popular Fleet Vehicle Wrap Styles for 2023
A. Full Wraps
Full wraps are a popular fleet vehicle wrap style that covers the entire surface of the vehicle, including the roof, hood, and trunk. Full wraps are a great way to make a bold statement and grab attention, as they can be customized with any design, message, or color scheme. Full wraps are also a great way to protect your vehicle from scratches and UV damage, and can be easily removed or updated as needed.
B. Partial Wraps
Partial wraps are a popular fleet vehicle wrap style that covers a portion of the vehicle, typically the sides or back. Partial wraps are a great way to save money while still making an impact, as they can be customized with eye-catching graphics and designs. Partial wraps are also a great way to target specific areas of the vehicle, such as the doors or windows, to highlight your message or branding.
C. Printed Graphics
Printed graphics are a popular fleet vehicle wrap style that uses high-quality graphics and images to create a custom design. Printed graphics can be used on any portion of the vehicle, and can be customized to include any message, logo, or branding. Printed graphics are also a great way to showcase products or services, and can be easily updated or changed as needed.
D. Color Change Wraps
Color change wraps are a popular fleet vehicle wrap style that allows you to change the color of your vehicle without the need for a paint job. Color change wraps are available in a variety of colors and finishes, including gloss, matte, and metallic, and can be customized to meet your specific branding and design needs. Color change wraps are also a great way to protect your vehicle from UV damage and scratches, and can be easily removed or updated as needed.
E. Matte Wraps
Matte wraps are a popular choice for fleet vehicles that want a subtle, sophisticated look. The matte finish reduces glare and gives the vehicle a refined, understated appearance. Matte wraps come in a range of colors, from black and white to vibrant hues, so you can find a shade that complements your branding. Matte wraps also hide dirt and scratches better than glossy wraps, so they require less maintenance.
IV. Tips for Choosing the Right Fleet Vehicle Wrap Style
Choosing the right fleet vehicle wrap style can be a daunting task, but by considering a few key factors, you can find a design that will make a statement and help your business stand out on the road. Here are some tips for choosing the right fleet vehicle wrap style:
A. Consider Your Branding and Message
The wrap on your fleet vehicle should reflect your branding and message. Your wrap should match the color scheme and fonts of your company's branding to ensure that it conveys a consistent message to your target audience. If you have a tagline or slogan, consider incorporating it into your wrap design to make your message more memorable.
B. Think About Your Target Audience
Your target audience is an essential factor to consider when choosing a fleet vehicle wrap style. Consider the demographic you are trying to reach and choose a design that will resonate with them. If you are targeting a younger demographic, consider a bold and colorful design. If you are targeting a more conservative audience, choose a more subdued design that exudes professionalism.
C. Evaluate the Durability and Maintenance of Each Style
Durability and maintenance are essential factors to consider when choosing a fleet vehicle wrap style. Some styles, such as chrome and metallic wraps, may be eye-catching, but they may not be as durable as other options. Consider how the wrap will be used and the conditions it will be exposed to, and choose a style that is durable enough to withstand the wear and tear of everyday use. Also, consider how easy the wrap is to maintain and clean.
D. Choose a Professional Installer
Choosing a professional installer is crucial to the success of your fleet vehicle wrap. A professional installer will ensure that your wrap is applied correctly and looks professional. They will also use high-quality materials and techniques that will ensure your wrap lasts longer and retains its vibrant color and design.
Fleet vehicle wraps are an excellent way to advertise your business and increase brand recognition. With so many options to choose from, you can find a wrap that complements your branding and message and resonates with your target audience. Consider the style, color, design, and durability of each option, and choose a professional installer to ensure the best results. By following these tips, you can find the perfect fleet vehicle wrap style that will help your business soar in 2023.