Designing Text for Car Wraps: Tips for Success

How to Create Effective Car Wrap Text Design

If you're considering investing in a car wrap for your business or personal vehicle, it's important to pay attention to the text design. A well-designed car wrap can help you effectively promote your brand or convey your message, but poorly designed text can have the opposite effect. In this article, we'll provide tips for effective car wrap text design that will help you create a visually appealing and impactful design.

Car wrap design being tested for readability from a distance

Use a legible font

The first and most important tip for effective car wrap text design is to choose a legible font. It's important to remember that car wraps are often viewed from a distance or on the go, so the font you choose should be easy to read from a distance. Avoid decorative or script fonts, which can be difficult to read, and instead opt for sans-serif fonts like Arial, Helvetica, or Futura. These fonts are clean, simple, and easy to read, making them ideal for car wrap text.

Choose appropriate font sizes

Once you've chosen a legible font, it's important to choose appropriate font sizes. The size of your text will depend on where it's located on your car and how much space you have to work with. A general rule of thumb is to use larger fonts for main headlines and smaller fonts for supporting text. For example, you might use a large font for your business name or slogan, and a smaller font for your contact information or website URL.

Consider color contrast

Another important factor to consider when designing car wrap text is color contrast. Your text should stand out from the background and be easy to read. One way to achieve this is to use contrasting colors. For example, if your car wrap has a dark background, use light-colored text, and vice versa. Black and white are always a safe bet for contrast, but you can also experiment with other colors that complement your brand or message.

Keep it simple and concise

When designing car wrap text, it's important to keep it simple and concise. Your message should be clear and easy to understand at a glance. Avoid using long sentences or complex language, as this can make your text difficult to read and understand. Instead, focus on the most important information you want to convey and use short, simple phrases to get your message across.

Use hierarchy and formatting to prioritize information

Hierarchy and formatting are important tools for effective car wrap text design. Use larger fonts, bold text, or italics to highlight important information, such as your business name or phone number. You can also use different colors or backgrounds to create visual contrast and help important information stand out. By prioritizing information in this way, you can ensure that viewers can quickly and easily identify the most important details.

Avoid unnecessary details

While it's important to include all relevant information in your car wrap text, it's equally important to avoid unnecessary details. Too much text can be overwhelming and difficult to read, especially when viewed from a distance. Focus on the key information that viewers need to know, such as your business name, slogan, and contact information, and avoid adding unnecessary details that may detract from the overall impact of your design.

Test readability from a distance

Once you have finalized your car wrap text design, it's essential to test its readability from a distance. The primary purpose of car wraps is to catch people's attention while on the road, so it's crucial that the text is easy to read even from a distance.

To test readability, take a step back and look at the design from several feet away. Can you still read the text clearly? If not, it may be time to go back and make some adjustments. A good rule of thumb is to ensure that the text is at least two inches tall for every ten feet of distance.

It's also a good idea to test your design in different lighting conditions. How does it look in bright sunlight? How about on an overcast day? These factors can impact readability and visibility, so it's crucial to test your design in different scenarios.


Effective car wrap text design can make a significant impact on the success of your marketing efforts. By following these tips, you can create a design that not only looks great but also effectively communicates your message and catches people's attention while on the road. Remember to keep your message concise, choose a legible font, and test readability from a distance to ensure that your car wrap is both eye-catching and effective.