Vinyl Vehicle Graphics vs. Window Decals: What's the Difference?

When it comes to vehicle advertising, vinyl wraps are a popular choice for many businesses. However, vinyl graphics and window decals can also be a great way to promote your business or brand while also adding a personalized touch to your vehicle. In this blog post, we'll take a closer look at vinyl vehicle graphics and window decals, and how they can benefit your business.

vinyl wraps are a popular choice for many businesses

What are Vinyl Vehicle Graphics and Window Decals?

First, let's define what we mean by vinyl vehicle graphics and window decals. Vinyl vehicle graphics are custom-made designs or images that are printed onto vinyl material and then applied directly onto a vehicle's exterior or interior. These graphics can range from small decals to full wraps that cover the entire vehicle.

Window decals, on the other hand, are vinyl graphics that are applied to a vehicle's windows. These can include logos, text, or images and can be used to promote a business or add a decorative touch to a personal vehicle.

Benefits of Vinyl Vehicle Graphics and Window Decals

There are several benefits to using vinyl vehicle graphics and window decals for your business:

Increased Brand Awareness

By adding custom graphics or decals to your vehicle, you can increase brand awareness and promote your business wherever you go. Whether you're driving around town or parked in a busy area, your vehicle can act as a moving billboard that catches the attention of potential customers.

Cost-Effective Advertising

Compared to other forms of advertising, vinyl vehicle graphics and window decals are a cost-effective way to promote your business. Once the graphics are installed, they can last for several years, providing long-term advertising for a one-time cost.


Vinyl vehicle graphics and window decals can be fully customized to meet your specific needs. Whether you want to showcase your logo, a product, or a special offer, the design options are virtually endless.

Types of Vinyl Used for Vehicle Graphics and Window Decals

When it comes to vinyl vehicle graphics and window decals, there are several types of vinyl material that can be used:

Cast Vinyl

Cast vinyl is a high-quality vinyl material that is ideal for use on vehicles. It is flexible and conforms easily to the curves and contours of a vehicle's exterior, providing a seamless finish.

Calendared Vinyl

Calendared vinyl is a more affordable option than cast vinyl, but it is not as durable or flexible. It is best suited for use on flat surfaces and is not recommended for use on vehicles.

Perforated Vinyl

Perforated vinyl is a special type of vinyl material that is used for window decals. It features small holes that allow for visibility from the inside of the vehicle while still providing a full-color graphic on the exterior.

Choosing a Vinyl Vehicle Graphics or Window Decal Provider

When choosing a provider for your vinyl vehicle graphics or window decals, it's important to do your research and find a reputable company that can deliver high-quality products and services. Here are a few things to consider:


Look for a company with extensive experience in creating and installing vinyl graphics and decals. They should be able to provide you with examples of their past work and have a strong reputation in the industry.

Materials and Technology

Ask about the materials and technology the company uses for their vinyl graphics and decals. They should be using high-quality vinyl and printing equipment to ensure the durability and longevity of your graphics or decals.

Customization Options

Choose a company that offers a range of customization options, including colors, designs, and sizes. This will allow you to create a unique look that reflects your brand or personal style.

Installation Services

Make sure the company offers professional installation services to ensure that your vinyl graphics or decals are properly applied and aligned. Improper installation can lead to peeling, bubbling, or other issues that can detract from the appearance of your vehicle.


Whether you're looking to add some personality to your vehicle or promote your business, vinyl vehicle graphics and window decals are an effective and affordable way to make a statement. By choosing the right design, materials, and provider, you can create a look that is both eye-catching and durable.